website design - website templates - online systems - consultancy

.tech tips

As more and more businesses start to look at online systems that are tailroed to the needs of the business, it is inevitable that this will result in custom database design and tailored solutions.

While tailored solutions are great for increasing effenciency and streamlining operations, the server that your online system is hosted on can very quickly come under pressure and start to lag if you don't follow some of the fundamental principles of database design.

.latest projects

.biz blog

A 60 Hour Week but Employees only Work 4 Days

Dear Editor,

I got my first job when I was 14 and basically haven’t stopped working, be it part time or full time since then. Many of the full time positions I have worked in have been flexible and I have only worked 4 days a week.

I now work for myself, often only working 4 days in a week but sometimes working 5. I worked 6 and 7 days a week to get it off the ground for over 12 months but I now enjoy my 4 days a week and thoroughly enjoy a Friday to Sunday weekend.

My partner and girlfriend for many years also works a 4 day week and her company has 2 employment options, 4 days a week working 9:30am until 8:00pm, or the standard Monday to Friday. She has of course opted for the 4 day a week option because this allows us to spend more time together and enjoy our weekend. We both accept that we see little of each other during the week however even saying that a 9:30 start time. That is a bit of a sleep in.

The type of format got me thinking… why don’t more businesses operate with different employment options? More and more people want to be in communication with businesses after the standard 5pm closing time so in this respect it makes sense.

Search Engine Optimisation

Welcome to the Pelco Search Engine Optimisation. Here you will find information on search engine optimization and why it is important when creating or updating a website.

Search Engine Optimisation, or S.E.O. as it is often called, is the process of optimising your website to reflect the desired content and keywords that your customers will be typing into a search engine, resulting in a visit to your website. This process really encompasses many factors such as site design, the amount of internal and external the links, the content on the pages and the completion of page meta information.

All of these factors must be taken into account when optimising a site and Pelco can most certainly provide you with search engine optimization on an existing site or ensure that a newly developed website is optimized for the initial launch.

Can I Perform My Own SEO Review?

You could most certainly conduct seach engine optimization on your site and Pelco encourages people to become more familiar with S.E.O.

By completing an SEO review on your website you will not only get a better understanding of the content that is on your website, it will alert you to what isn't on your website.

How Can I Tell How Optimized My Website Is?

Unfortunately unless you have tracking on your website there is no real way to know for sure what words a search engine has as being the keywords for your website.

You can however complete this simple test for your homepage just to try to get a basic idea of how your site would rank. Firstly start by making a list of the top 10 keywords that you would have a user type into a search engine to find your website. Now that you have these top 10 keywords, go to the home page for your website and count how many times each of those words are actually used.

Why Should I Optimize My Website?

Optimizing your website really is for one purpose, to attract customers to your website when they type in a keywords that is relative to your business in a search engine.

The best analogy for how Search Engine Optimization works is a summary on the back of a book. For this example imagine that you are an author and you have written a new book. You write a short summary of the book based on your angle and perception for the summary on the backcover. Now, imagine that a third party comes along and scans you book for the words that you have used the most often. this third party, or search engine, will then create its own summary based on those most frequently used terms. Not necessarily the content, but the most frequently used terms and how they are used.

What is 'Meta Information'?

'Meta Information' or 'Meta Tags' are small pieces of information that can be tagged to certain files or elements to provide additional information. 'Meta Tags' are used in many files with media and web making particular use of them for providing descriptions or items, alternate text and other details about the file or webpage.

These 'meta tags' are normally defined by the type, or descriptor, and the value. For a music file for example a 'Meta Tag' would be the artist, the album name, the actual track name and track number. Each of these items would be a different 'Meta Tag' type and a value can be assigned to each. When a media player program goes to open the file, it will read these tags to tell you what the name or the track is and so forth.